Tweeting during major live events. To stay relevant with your audience, it's important to be a part of the conversation during major events.
It’s not just good for your engagement — it can be good for business.
According to a recent study by NeuroInsight, Twitter Ads during live events are 11% more effective at stimulating mental engagement and 9% more effective at memory encoding than TV ads.
Not only that, but people spend nearly 4% more time on Twitter during a live event than normal.