A successful multichannel notifications strategy can help your brand break through the noise and create a differentiated experience for your customers. Consumers want to receive relevant, timely, personalized notifications from the businesses they interact with. But businesses don’t always get this right. This is your guide to mapping your notifications strategy and delivering the right message at the right time on the right channel.
- Mapping notifications to the customer lifecycle
- Aligning different types of notifications to the best channel for delivery
- Key considerations and a maturity model for building out your notifications solution
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