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How Facebook works for businesses

You know your business: Whether you sell in person, online or through an app, you know what you'd like to do next as your business grows. We know people: More than a billion people use Facebook to connect with friends, family and things that matter to them. Facebook connects businesses with people: Marketing on Facebook helps your business build lasting relationships with people and find new customers.



With Facebook Adverts, you can create targeted adverts to reach different audiences and meet your business goals. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
  1. Reach all the right people - Be specific about who you'd like to reach with your Facebook Adverts. Here's how you can create targeted adverts for the people who'll love your business.  
  2. Location - Reach your customers in the areas where they live or where they do business with you. Target adverts by country, county/region, postcode or even the area around your business.  
  3. Demographics - The customers your business serves are on Facebook. Choose the audiences that should see your adverts by age, gender, interests and even the languages they speak.  
  4. Interests - When people are interested in your business, they're more likely to take action on your advert. Choose from hundreds of categories such as music, films, sport, games, shopping and so much more to help you find just the right people.  
  5. Behaviors - You know your customers best, and you can find them based on the things they do – such as shopping behavior, the type of phone they use or if they're looking to buy a car or house.  
  6. Connections - Reach the people who like your Page or your app – and reach their friends, too. It's an easy way to find even more people who may be interested in your business. 
Read more at https://www.facebook.com/business



How Twitter works for businesses

Understand and unlock the power of Twitter for your business. Bring more people from Twitter to your website. A Website Card is a powerful ad format that allows users to preview an image, related context, and a clear call to action in their timeline.
  1. Get website traffic:Extend your reach by seamlessly bringing users to your website via Tweets
  2. Gain relevant followers: Accelerate your follower growth to build an engaged, connected audience
  3. Drive app downloads: Enable users to download or open your mobile app from your Tweets
  4. Target your audience: Whether you want to reach a niche group or connect with people around the world, our varied targeting options can help you get interested audiences to your site.
  5. Manage your budget: Website Cards are priced on a cost-per-click(CPC) basis, meaning you only pay when someone clicks through to your site.
  6. Monitor campaigns: Your campaigns dashboard has the results you need to optimize your Website Cards. Easily track your campaign impressions, results, and cost-per-clicks.
Followers are incredibly valuable to your business. When someone follows you on Twitter, they not only see your Tweets, but they're also likely to become an advocate and customer.Followers feel more positive about businesses they follow, Tweet about them, Re-tweet their Tweets and buy from them. Gaining followers means growing an interested audience with which you can engage over time. Setting up a Followers campaign with Twitter Ads is an easy way to accelerate your follower growth. This type of campaign promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.

Read more at https://business.twitter.com/



How Linkedin works for businesses

Learn how advertising on LinkedIn helps businesses of any size achieve their goals.

Unlock a professional audience
  • Reach more than 450M active members
  • Over 100 million professionals in Asia Pacific
  • Promote your brand in a professional context
Target the right people
  • Demographics like job title, function and seniority
  • Firmographics such as industry, company size and account targeting
  • Interests like group membership, skills and field of study
Products to Fit Any Goal
  • Raise awareness with dynamic ads and Sponsored Content
  • Generate leads using Sponsored Content and Sponsored InMail
Deliver real results
  • Build awareness, engage new audiences and drive quality leads
  • Measure results and optimize campaigns with powerful analytics
Read more at https://business.linkedin.com